Marketing philosophy for the everyday world

We culled a bunch of the good stuff—ideas from our partners and clients—and created CREDO. It was developed to get you thinking about all the ways marketing and marketing communications touch our lives. Read, learn and enjoy!

People Will Talk
Word-of-mouth advertising is one of the best ways to build a brand. Here’s a few tips on how to generate buzz for your company.

The Myth of PMA
Positive Mental Attitude is the key to sales success—or is it?

Ten Keys to Planning Business/Non-Profit Partnerships
Cause-related marketing not only boosts business, it makes companies feel good too.

Getting Better Results from Marketing
Improve results and work smarter with the resources you have available.